First, let me back off a little from the stridency of my last post.
So, now maybe I'll say that, yes, it can be subjective, as is, I suppose, everything that involves an interpreting mind, but it all depends on how and why one is reading the Tarot. For example, if ones main goal is psychological exploration and or situation brainstorming, then, sure, it's all very subjective. But if one takes an approach that assigns specific meanings to specific cards that combine and interact in specific ways and applies this to predicting future events or current but unknown situations, then we are starting to move up the sliding scale a little toward something that starts looking like objectivity. Predictions can be verified. This is called fortune-telling, I suppose. How it works is anyone's guess, but, in my experience, it does work - sometimes with startling accuracy. That said, there is always, of course, a degree of cold reading involved as situational context is applied to the cards at hand.
Thank you for giving me the opportunity to let my flakey flag fly.
Oh, and I also like the Morgan Greer. Except for card VI. I hear slap bass and funk guitar every time I see the thing.