Jim_Smith
New
This is in the "other stuff" forum because it is not related to the usual skeptiko topics.
I just realized that internet shopping reviews can be misleading. For example if 90% of reviews are 5 stars and 10% of reviews are 0 stars, the average rating will be 4.5 stars (5 x 90 / 100 = 4.5). That's a good rating but would you want to shop at a site where you had a 10% chance of getting scammed so badly you would give them 0 stars?
Also, some surveys are taken immediately after the customer makes a purchase but long before the product is shipped. When you see the ratings you are not really made aware of that and it is natural to think the ratings are based on satisfied customers who got what they purchased.
I just realized that internet shopping reviews can be misleading. For example if 90% of reviews are 5 stars and 10% of reviews are 0 stars, the average rating will be 4.5 stars (5 x 90 / 100 = 4.5). That's a good rating but would you want to shop at a site where you had a 10% chance of getting scammed so badly you would give them 0 stars?
Also, some surveys are taken immediately after the customer makes a purchase but long before the product is shipped. When you see the ratings you are not really made aware of that and it is natural to think the ratings are based on satisfied customers who got what they purchased.